Blog category
Practical Image Optimization articles, field notes, and implementation guides.
3 articles
Which format to publish for photographs, screenshots, logos and animation — plus the rules for WebP, AVIF, GIF and SVG, and the one decision that matters more than the format.
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The seven steps that turn a pile of exports into a process anyone on the team can run: masters, naming, resize before compress, convert last, deliver on a link that expires.
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A practical look at the size difference between PNG and WebP, when the swap is worth it, and how to convert without losing the transparency you need.
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